Dulce Et Decorum Est and Anthem for Doomed Youth - 915 Words

Identify what you think the author’s purpose is, and what techniques were used to achieve this. In the two poems, Dulce et Decorum est., and Anthem for Doomed Youth, both written by Wilfred Owen, the author’s main purpose was to expose the true horrors of World War II and to challenge the romanticized view of war that poets such as Rupert Brooke held. To achieve this, Owen used familiar imagery techniques of similes and personification, and sound devices such as onomatopoeia and alliteration. In Dulce et Decorum est., Owen used the techniques of similes, †Bent double like baggers under sacks,† he wrote, likening young, normally healthy men to old beggars tying to keep warm under sacks. This comparison of these young men, usually so†¦show more content†¦This links in to support the overall purpose f showing readers the true horror of war, and challenging the views of people who believed that the war was a great and exciting thing. In Anthem for Doomed Youth, Owen uses onomatopoeia to show the scary reality of weapons used on the battlefield. â€Å"The stuttering rifle’s rapid rattle,† â€Å"the shrill, demented choirs of wailing shells.† These words allow us to visualize what was going on at war, not only the images but also the sounds. They are scary to visualize when we remember what the soldiers went through at war, fear gripping them every hour of the day. Owen achieves his purpose of showing readers at home how lonely and sad their deaths were, expressing grief for young men. This also links in to show and challenge the propagandists the true reality of war. In the two poems, Dulce et Decorum est. and Anthem for Doomed Youth, the poet Wilfred Owen’s main purpose was to expose the truth about war, and to challenge the views of propagandist at home who believed war was a good thing. In order to do this, he used familiar imagery- similes, personification and sound devices- onomatopoeia, alliteration, to show how degraded soldiers became on the battlefield, and to express grief at how lonely their senseless deaths were. These two purposes of the two poems respectively, linked into his main purpose of showing us that war was not a good, heroic thing, rather somethingShow MoreRelated Comparison of Dulce et Decorum Est and Anthem for Doomed Youth1038 Words   |  5 PagesComparison of Dulce et Decorum Est and Anthem for Doomed Youth When I was searching for two poems to compare, I saw these two poems and wanted to explore them to find out how Wifred Owen uses language in different ways to warn future generations of the horror of war. Wilfred Owen fought in the First World War. He enlisted as most young men were doing, so that they could protect Britain. However, in the trenches he realized how horrific the war was and started to make notes about the conditionsRead MoreAnthem For Doomed Youth And Dulce Et Decorum Est By Wilfred Owen1378 Words   |  6 Pagesfirst World War, his poetry at the time was considered to be controversial as it revealed the truths behind trench warfare and contradicted popular attitudes at the time. The works of Wilfred Owen, and specifically, the poems of ‘Anthem for Doomed Youth’ and ‘Dulce et Decorum Est’ are both successful in powerfully giving a voice to the soldiers of war and conveying the dark and inextricable truth behind war provoking the reader to consider ideas about how this truth is told, rather than the bias opinionsRead More Comparing the poems Dulce Et Decorum Est and Anthem for Doomed Youth2221 Words   |  9 PagesComparing the poems Dulce Et Decorum Est and Anthem for Doomed Youth, comment on the poets use of language and poetic technique showing how successful he is in conveying his message. Comparing the poems Dulce Et Decorum Est and Anthem for Doomed Youth, comment on the poets use of language and poetic technique showing how successful he is in conveying his message. Comparing the poems Dulce Et Decorum Est and Anthem for Doomed Youth, comment on the poets use of language andRead MoreWilfred Owen - â€Å"Anthem for Doomed Youth, Dulce Et Decorum Et Est and Futility842 Words   |  4 Pagespurpose for the existence of the human race. Techniques such as juxtaposition, similes and metaphors are also employed into the poems of â€Å"Anthem for Doomed Youth, Dulce et Decorum et Est and Futility† to create the atmosphere needed for each poem. This atmosphere creates various emotions especially to emphasize the horrific outcomes of war. â€Å"Dulce et Decorum Est† is a dramatic and descriptive poem, detailing the event in the perspective of Owen’s experiences. The patriotic view that fighting forRead MoreAnalysis Of Wilfred Owen s Anthem For Doomed Youth And Dulce Et Decorum Est1224 Words   |  5 Pageswell renowned after World War I where he unfortunately died in battle. Anthem for Doomed Youth (Anthem) and Dulce Et Decorum Est (Dulce) by Wilfred Owen both portray various themes including horrors of war, the futility of war and the pity and sadness of war. War is full of horrendous acts that every side of war commits, even if it is for their own reasons which to them seem honourable, but Owen tells a different story. Dulce depicts the many terrors that occur during wartime and draws the readersRead MoreWilfred Owen s Poem Anthem For A Doomed Youth And Dulce Et Decorum Est2273 Words   |  10 Pagescreates a strong sense of relation between the poems and the responder. The composer expresses their suffering through contradictory interpretations of war’s brutality and the futile sacrifice of youthful soldiers. In the poems ‘Anthem For A Doomed Youth’ and ‘Dulce Et Decorum Est’ the theme of the brutal reality of the deaths in war, brings the word of Owen’s poems to flesh for the reader. This evokes an emotional response from the responder, engaging with and creating a sentimental relationship withRead MoreA comparison of poems by Wilfred Owen â€Å"Dulce et Decorum Est† and â€Å"Anthem for Doomed Youth† Wilfred800 Words   |  4 Pagespoems by Wilfred Owen â€Å"Dulce et Decorum Est† and â€Å"Anthem for Doomed Youth† Wilfred Owen fought in the ww1. He enrolled into army at an early age which was probably influenced by the government’s enticing and false advertising. However in the trenches Owen soon discovered the reality of war and how horrific the war was. At first he started to take notes about the conditions. Then later in a military hospital he edited and turned these notes into poetry. â€Å"Dulce et Decorum Est† is a Latin saying widelyRead MoreFutility, Anthem For Doomed Youth, Dulce et decorum est and Mental cases by Wilfred Owens944 Words   |  4 PagesFutility, Anthem For Doomed Youth, Dulce et decorum est and Mental cases by Wilfred Owens â€Å"Above all I am not concerned with Poetry. My subject is War, and the pity of War. The poetry is in the pity†¦ All a poet can do today is warn. That is why true Poets must be truthful.† - Wilfred Owen, quoted in Voices In wartime, The Movie Wilfred Owen was born in 1893 and killed in 1918. At Twenty-Five years of age, he was the greatest poet of the First World War. He wrote many Read MoreA Comparison Between Wilfred Owen’s ‘Dulce Et Decorum Est’ and ‘Anthem for Doomed Youth’ and Siegfried Sassoon’s ‘Does It Matter?’ and ‘Suicide in the Trenches’1991 Words   |  8 PagesWilfred Owen’s ‘Dulce et Decorum Est’ and ‘Anthem for Doomed Youth’ are both poems that protest against and depict the subject of war. They both follow Wilfred Owen’s angst against those who encourage war and the savagery of warfare that he experienced himself. His poetry was devised to strike at the conscience of England during the World War. Owen’s mother had encouraged him to write poetry from an early age and when he was old enough he travelled to France to teach English when the war brokeRead MoreWilfred Owen1266 Words   |  6 Pagesthoughts through poetry. In this essay I will compare ‘Dulce et Decorum est.’ and ‘Anthem of a doomed youth’. ’Dulce et Decorum est.’ and ‘Anthem of a doomed youth’ are both poems written by Wilfred Owen. ‘Dulce et Decorum est.’ is a Latin phrase meaning ‘it is sweet and right to die for ones country’, in other words it is a great honour to give ones’ life up for ones’ country, like many of Owen’s poems this title is very ironic. ‘Anthem of a doomed youth’ employs the traditional form of a Petrarchan sonnet

Practicing Veterinary Medicine Free Essays

A veterinarian is one who is qualified and authorized to treat diseases and injuries of animals. Veterinarians are employed by wildlife preserves, animal parks, zoos, and aquatic installations. Federal, state, and city governments also yse veterinarians in the research and treatment of animal diseases which may be spread to humans. We will write a custom essay sample on Practicing Veterinary Medicine or any similar topic only for you Order Now Veterinary Training includes two to four years of college, plus four years at an approved college of veterinary medicine. A licensing examination must be passed before practicing veterinary medicine. There are about twenty-one veterinary colleges in the United States. About 1,400 people raduate from these colleges every year. These people are skilled in in the prevention, diagnosis, and treatment of animal health problems. There are many different forms of veterinary practice, though 70% limit their practice to small animals or household pets (dogs, cats, birds, etc.. Some veterinarians specialize in farm animals (horses, cows, etc. ) and are said to have a ‘large animal† practice. A veterinarian in a general practice treats all animals. There are also many fields of employment available to veterinary practitioners. These include: research-experimentation with new drugs, therapies, and procedures that will be later ndustry-development of medications, vaccines, and feeds and studying the effect of Armed Forces-inspection of meat, food, and facilities, the study of the effects of space travel on animals, the study of nuclear effects on animals public health-study and prevention of the transmission of diseases from animal to animal or from animal to human, inspection of restaurant food governmental agencies-safeguarding ports of entry into the United States, reporting incidence of disease, epidemic prevention teaching-teaching at colleges and universities zoos and wildlife management-maintenance and reproduction of species in appropriate griculture-prevention and treatment of disease in work/food-producing animals, raising and caring for animals for profit (breeding, etc. ) pets-safeguarding animal and human health through detection and prevention of specialty disease-restriction to a certain speci es (veterinarians who work at racetracks, A veterinary assitant is anyone working for a veterinarian. They may be called veterinary assitants, animal technicians, or animal hospital technicians but all assist veterinarians, scientists, and research workers. Technicians need patience, tact, compassion, and the ability to work and interact well with animals as well as people. As the number of veterinarians increases and the practice grows more and more complex, the need for skilled animal technicians increases greatly. An assitants duties vary with his or her job. In a general private practice, veterinary assitants prepare patients and equipment for surgery, take X-rays, collect specimens, dress wounds, perform lab tests, clean cages and pens, communicate with pet owners, feed patients, answer telephones, schedule appointments, perform clerical duties, and assist in diagnostic and medical procedures. Veterinary assitants may be employed in the same work settings as veterinarians. Other employment opportunities are veterinary clinics, humane societies, zoos, meat packing companies, pharmeceutical companies, feed manufacturers, research facilities, and A veterinary assitant may recieve on-the-job training or have an associate degree from a junior college. Training for an Animal Technician, Registered (A. T. R. ), requires two years. An Associate Degree of Applied Science is issued when the work is completed. For certification, the technician must pass an examination given by the Laboratory Animal Techinician Certification Board, sponsored by the American Association of Laboratory Animal Science (A. A. L. A. S. ). How to cite Practicing Veterinary Medicine, Essay examples

Financial Liquidity Profitability Management â€Myassignmenthelp.Com

Question: Discuss About The Financial Liquidity Profitability Management? Answer: Introduction AS 28 and IAS 36 deals with the impairment accounting of the fixed assets. In case the indicators for impairment do exist then the same needs to be reassessed for value and marked down if the negative indiactors do suggest so. There can be internal as well as external indiactors. The mian idea behind the introduction of this standard is that the company should not value its assets at more than the recoverable value, which is higher of the value in use or the fair value less cost of disposal of the asset. Goodwill and other intangible assets having indefinite life is being assessed for impairment separately at end of each period.(Fay Negangard, 2017). Recognition measurement of impairment loss The differential of the carrying value of the assets and the recoverable value is recognised as the impairment loss in the books. Once impairment is posted, it can be reversed in the future years based on the assessment in case the positive indicators do exists. External indicators can be like assets in books is higher than the market capitalization, marketing value of assets declined considerably or there is a change in the taste, fashion, preferences, and other negative trends or market interest rates have increased, etc. whereas internal factors can be in the nature of increased obsolescence on the asset, economic performance of the asset has decreased, the asset is lying idle and is being held for sale, or the investment in joint venture or the subsidiary is more than the investees assets held in books, etc. (Das, 2017) The company also needs to check on the depreciation policy, the estimated useful life, etc at the time of checking on the impairment. In case the single asset is not able to generate the revenues, we see a group or the class of assets which would be able to do so independently and it is called Cash Generating Unit (CGU). The recoverable value is the higher of fair value less the cost of disposal and the value in use. The recoverable value may be calculated for a single asset or a CGU. (Goldmann, 2016) The value in use if tteh fair value of the future expected cash flows discounted at a rate of interest. The cash flows should be depending upon the lastest financials considering the time value of money, the uncertainity of the cash flows and the illiquidity in the market. It should also not account for any major overhaul expenditure that may be incurred in the near future. It should be realistic and based on valid assumptions and backed by supportings. (Michaely Jacob, 2017) Similarly, the rate of discount should be based on market conditions and the rate which the shatreholders would have expected on investing in the company. It should be based on the rate of borrowing that the company would have incurred in case the company would have bought assets from borrowed funds. The fair value less cost of disposal should be determined in accordance with the fair value accounting as per IFRS. It should be at the arms length price in the binding sale agreement or in the active market or if nothing is available, then based in the DCF technique. (Meroo-Cerdn, et al., 2017) Conclusion The topic of impairment is based on assumptions and should be properly disclosed in the financials like the amount of impairment, the fair value estimation, the internal and external indicators relied on, etc References Das, P., 2017. Financing Pattern and Utilization of Fixed Assets - A Study. Asian Journal of Social Science Studies, 2(2), pp. 10-17. Fay, R. Negangard, E., 2017. Manual journal entry testing : Data analytics and the risk of fraud. Journal of Accounting Education, Volume 38, pp. 37-49. Goldmann, K., 2016. Financial Liquidity and Profitability Management in Practice of Polish Business. Financial Environment and Business Development, Volume 4, pp. 103-112. Meroo-Cerdn, A., Lopez-Nicolas, C. Molina-Castillo, F., 2017. Risk aversion, innovation and performance in family firms. Economics of Innovation and new technology, pp. 1-15. Michaely, R. Jacob, M., 2017. Taxation and Dividend Policy: The Muting Effect of Agency Issues and Shareholder Conflicts. Review of Financial Studies, 30(9), pp. 3176-3222.

Ricker Oils Marketing Plan

Executive Summary Armstrong (2000, p.22) defines a marketing plan as a written document which details the necessary actions necessary to achieve the marketing objectives formulated. A Marketing plan is a blueprint for communicating the value of your products and services to your customers (Anon, 2005, para. 2).Advertising We will write a custom essay sample on Ricker Oil’s Marketing Plan specifically for you for only $16.05 $11/page Learn More Ricker Oil limited was founded in 1979 and currently operates 49 convenience stores in Indiana State. The company distributes high quality oil products to various categories of consumers in Indiana. The company according to Simpson (2010, p.15) is committed to community service, customer service and corporate trust as its foundation. This Marketing plan is a one year strategy in response to the recent spillage in the Gulf of Mexico. The spill has affected the business. The future implications that it has to the company is analyzed. The spillage is a threat to the business and hence there is a need to have a clear way forward in handling the situation at hand. In order to attain this, the firm has developed a marketing plan. The strategies herein are in line with the overall business plan and acts as a strategic blueprint. Situation analysis One of the major challenges facing the oil industry in United States is as a result of oil spillage in the Gulf of Mexico by the contracted supplier that is British Petroleum Public Limited Company. The outcome of the spillage according to BP (2010) has affected a large number of entrepreneurs and independent distributors who deal with the brand. Being one of the businesses dealing with BP products as a distributor, the management team has to consider how to survive in business amid customer complaints regarding the situation. Some of the stations such as the Ricker Oil which deal with BP brands cannot distance themselves from the challenge facing t he oil company as stated by Elliot (2007, p.130). This is due to the fact that these stations are in existence as a result of a contract between them and BP Oil. These contracts stretch for a number of years hence it is impossible to terminate them without incurring huge financial obligation and legal consequences. Company analysis The Companys goal is to run the most profitable and professionally managed petrol station in the United States. In its operation, the firm focuses on customer care, employee and shareholders satisfaction. The company’s objective is to own 50% of the oil market share in Indiana by the end of the 2010.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Its market share has decreased recently as a result of customers shunning companies carrying BP brands which are attributed to the oil spillage crisis in the Gulf of Mexico. However, the management team is determ ined to ensure that the crisis does not greatly affect the business. Competition within the oil sector in Indiana is not stiff. In addition, there are a few established brands in Indiana. Most of these dealers are independent stations. The company has adequate resources available to fully implement the marketing plan. For example, during the previous financial year, the firm managed to register high profits. A significant proportion of the profit was put in the reserve which is in line with its policy. This means that the firm has sufficient amount of finances to implement the marketing plan. PESTEL Analysis According to Decision Group (2000, para. 2), the US political environment has undergone a change over the recent past. The government has formulated a policy aimed at enhancing the oil industry’s capacity to deal with the oil spillage crisis. For example, the government offered tax rebate to cushion against diminishing sales as the crisis is being dealt with. This cushion s Ricker Oil against economic changes such as inflation and rise in interest rates. This is favorable to the company’s operation. The daily journal carried an article which showed that drill oil in Indiana would be hard. In an effort to promote oil industry, the US government has formulated a policy aimed at increasing exploration of oil and gas (Department of Energy, 2010, para. 5). In order to exploit this opportunity, firms dealing with oil production are required to invest heavily on technology in order to be effective in drilling. Changes in the social environment have had the largest impact on business operation. One of the social changes relate to the low demand for the company’s products as a result of change in consumer behavior and attitude towards BP brands. On the other hand, technology has played a favorable role in the operation of the firm. This arises from the new eco-friendly petrol products launched by BP. Currently; the petrol product is the best qua lity in the market. Incorporation of new technology in oil storage and transportation will greatly reduce losses incurred through evaporation and spillage.Advertising We will write a custom essay sample on Ricker Oil’s Marketing Plan specifically for you for only $16.05 $11/page Learn More This will significantly reduce costs incurred by the firm. Legal issues in relation to health and safety are still unchanged though there are indications that the government will enact new regulation to prevent future oil spillage crisis and in handling oil crisis. Market Analysis The oil market has a high potential for growth despite the low sales which are attributed to the oil spillage crisis. Ricker Oil is well established in Indian state. However, the firm’s management team intends to acquire a 50% market share within the next one year. Through acquisition, the firm has been able to increase the number of its petrol stations. The recent acquisitions entailed two stations which were previously under one of our competitor’s brand. BP Company is communicating facts related to oil spillage to the consumers hence retain their trust to the brand. Recent demand for high quality eco-friendly petrol products coincided with introduction by BP of the same to the market. This gives the company differential advantage over its competitors. Establishment of a new college, a branch of the State University in the region with a capacity of 1,000 students will generate new market for our products. Consumer Analysis The current oil spillage crisis has resulted into a change in consumer buying decision. The 5.4% drop in sales is attributed to the crisis. Compared to other players in the market, Ricker Oil has a high potential of growth. The new drive inns experienced depicts the trust customers have on the brand. According to Simpson (2010, p. 6), consumers are loyal to the company because of the good customer care and efficiency in service provision compared to the competitors. If consumers cease purchasing from the company’s stations, they will be hurting the local economy. This is one of the the public relations campaigns that the company has considered in order to deal with the situation. The changing consumer behavior and attitude is attributed to the BP crisis. Consumer dissatisfaction is minimal and the crisis has been blown out of proportion as shown by groups in Facebook and other social websites.The company considers this as a personal issue. It therefore does not cut across the whole consumer base.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More SWOT Analysis Gillespie (2007, p. 4) defines a firm’s strengths and weakness as inherent advantages the company has over other players in an industry. The strong brand and good distribution networks maintained by Ricker Oil, financial capability and operating capabilities are our strengths. Employees of the firm will have to play a critical role and use their skills for the company to grow. To overcome our weaknesses the company will be launching a new brand of engine oil from its own production line hence reduce overreliance on BP brands. The oil crisis has provided Ricker Oil with an opportunity to buy of our competitors stations at bargained price hence establishing a higher market share and effective distribution network. Launching of new eco-friendly petrol product coincided with demand for high quality environmental friendly fuel. This gives the company an added opportunity over its competitors in the market (Anon, 2010, para. 3). The only threat experienced relates to competition from stations carrying other brands which have been innovated as a result of the crisis. However, this is temporary and the company expects normal operations in two month’s time. Threats of new entrants to the market have been foreseen and the company is repositioning itself as a leading oil provider. In addition, the firm offers other services such as convenience stores, free oil change and Children Park. Marketing analysis The market for oil products has grown tremendously over the past one year.This trend is expected to grow in the future due to the favorable economic environment brought about by strong dollar relative to other currencies. In addition, implementation of the stimulus package will promote market growth. The company expects a market growth of at least 5% per month which will be consistent throughout the period of the plan. The company is expanding its market target to satellite towns within the state through recruiting small distributors who have established businesses in these areas. Market segmentation It is important for Ricker Oil to expand its market by targeting institutional customers such as corporate organizations and schools in the region.This category of customers are loyal and entering into contractual agreement with them to be their suppliers ensures a sound customer base. The company intends to use market segmentation strategy in order to retain customers and to create product differentiation to meet the customer needs. Market segmentation is important in the company’s effort to position itself in the market as the leader via provision of high quality and reliable oil products. Price discrimination will also be exercised thanks to clear market segments and target as stated by Bangs (1992, p.3). Market share Ricker Oil market share has undergone a significant increase over the past few years it has been in operation. For the next one year, the firm projects its market share to increase with a margin of 50 % as a result of marketing its products in Indiana. The market share is expected to be boosted by the convenience stores. This arises from a change in consumer behavior. For example, consumers are considering purchasing product at convenience store while refueling. This plan sets a one year period as the maximum time allowed to gain half of the share of the oil products market (appendix). Increasing the market share is expected to generate more sales. Convenient stores contribute more than half of its annual profits. Over the last period, there has been a sustainable growth in customer base. Improving outlook, display, branding and services in the stores will eventually increase sales from oil products and increase customer base and market share. Sustaining the existing customers is key to achieving the desired levels of sales and a consistent 5% monthly increase in sales level. According to Lewis (2002, p.1), sustaining a company’s projects is more important and crucial than mere implementation of strategies. Competition There is stiff competition in the industry arising from independent stations which sell oil products for other brands. Competition is based on customer relations and service. The company will focus on efficient and effective customer service, relationship building and reliability in services provision. To gain a competitive advantage, the company will embark on expanding its convenience stores to include children parks in an effort to attract potential customers who have families. The Chartered Institute of Marketers (2008, para. 4) states that relationship marketing is important in achieving company goals and a database of all customers will be created within this period. The company will carry community empowerment and social responsibility twice this year, the main aim is to restore trust and market confidence as stated Verma (2006,p.20 ). Marketing strategy The company will adopt a new marketing strategy which will consider value a ddition. By offering extra services to clients ranging from free oil change, windscreen wiping, expanding convenience stores and free oil products delivery to loyal customers will go along way in building customer relations. There will be a change in positioning of premium unleaded petroleum products to suit needs of the corporate target market. The company will cease from selling repackaged diesel engine oil, rather it will act as a reseller to BP’s oil. These will lead to savings in relation to production costs. Product The Company’s oil products will still carry the BP brand. However, the convenience stores will introduce new customized products relating to the brand. Extensions in petrol oil products are necessary due to rising competition and changing consumer demand. Our products are known to be reliable, convenient and dependable and this is our strong foundation that we should uphold. Branding of company products is integral and with the BP brand under scrutiny from the market in the short run, the company will focus on selling benefits rather than the brand it carries. In the long run the company intends to do branding on the products but under license from BP. Price Pricing decisions for oil products will be based wholly on global prices, forces of demand and supply and competition. In order to retain and maintain the current customer base amidst the oil spillage crisis, quantity discounts will be offered to customers. For corporate clients, base payment options will be available provided. This will enable the company to achieve high levels of customer retention. Price discrimination will be exercised by charging different prices to different consumers groups. The criteria to practice price differentiation will be based on geographical distance and consumer loyalty. Consumers with loyalty cards will get cash discounts on products thus building loyalty and trust. Pricing decisions will be based on total cost plus mark up at same time ens uring the prices are competitive in the market for the sake of market penetration and market expansion. Promotion In the short run, that is the next three months, depending on the outcome of the oil spillage crisis to the business and public relations will be the main promotional which will be used. The BP brand will aid in communicating and advertising to leverage the company against the oil crisis for the next two years. BP will send sales representatives who will work with the company’s sales force in implementing new sales promotion to be launched in 6 months time. Cash discounts will be given to loyalty card holders and bulk buyers at a rate of 5% on total purchase. In addition, advertisement will form a major promotion tools.Bangs (1992, para. 4) stated that advertisement is critical in building brands and reminding consumers of the products existence in the market during their buying process. In most cases, consumers will purchase brands they are aware of. Advertisemen ts serve in enhancing brand awareness. The company will for the first time run game shows to be aired in the local television. This will help in building brand awareness thus countering competition. To increase product availability in the market, distributors will be awarded trade discounts and rebates. A sales promotion targeting distributors will be launched to increase their competitiveness and reward them for carrying Ricker Oil products. Distribution The Company has the largest distribution network in Indiana State. Another station will be opened in the sprawling up market of Indian town. New logistics software is in place to aid in logistics related to electronic distribution hence a high level of efficiency in the network. With regard to warehousing, the refurbishment will be completed in a month time. This will in turn increase holding capacity by more than 25% of the current holding capacity. The company has considered incorporating small independent distributors in an effo rt to ensure that its products are accessible in the entire market. Kotler (1996, p.120) describes a good channel of distribution as one which takes the shortest time and is cost effective to operate. Based on this definition, the company has integrated the Critical Path Method of identifying the shortest and most effective distribution channel to use (Heerdens, 2005,p.76). Implementation Implementation of the firm’s strategies will be faced with a number of challenges in relation to personnel requirements, financial requirements and change management as described by Kennedy (2000,p.34). The implementation of the strategy will be done in three phases. These phases include dealing with the challenges brought resulting from the crisis, adopting changes and taking corrective measures. Alternative strategies will be developed to meet changes in the environment and unforeseen circumstances (Klastorin 2003, p.54). Personnel requirements New staff will be required in some of the fir m’s departments. These include warehousing, sales and marketing, operations, finance and talent acquisition. Recruitment will be done in the next one month. The staff recruited will enable the marketing plan to be well executed by providing enough human capital. As a result, the plan will be achievable within the one year as it is stipulated. Restructuring of the marketing department will be conducted on sale and marketing functions under the head of marketing (see appendix). Financial requirement Huge financial outlay is expected with recruitment of new staff, expansion of convenient stores, establishing a new station, warehouse renovation and increased promotion activity. This will result into a 20% increase in the company’s total expenditure. Returns expected will be 10% of sales revenue. Theis figure is expected to rise to increase so as to cover operational costs over the next phase of the firm’s operation. Change management Other than restructuring the Mar keting department, all managers are expected to embrace the plan in their departmental levels. As departmental heads, managers will be the change management in implementing the strategies and evaluation will be done at the end of the year to check on performance. The company expects all departments, staff and management to work together to successfully implement the plan. Deviations noticeable during the implementation process will be communicated directly to the Marketing department under strategic management. All departments will be treated as strategic management units thus ensuring maximum effort and energy is driven towards achievement of the set goals as per the plan. Financial Summary The main assumption taken is that the dollar rate will remain constant over the year with no major fluctuations. The balance sheet will change to reflect the inclusion of a new Children Park to be built in convenient stores and a restructured warehouse. A significant change in the income stateme nt is expected with more capital outlay and increased expenses brought about by expansion measures. The cash flow statement will also be affected because more cash from the reserve will be used in expansion. Therefore a lower profit margin is expected. However, at the end of the year investments, the firm will expect higher returns. According to Kerzner (2003, p.32), capital expenditure and related expenses are considered as investments rather costs to the company’s account. Scenarios There are two scenarios expected. First, if the BP oil crisis escalates beyond the firm capacity to deal with, the company will experience a significant loss thus running into the risk of insolvency. Incase of this occurring, there will be a reduction in customer loyalty. The customers will completely cease from purchasing BP products. The only option left to the company will be to close down its operations or obtain its supplies from other suppliers. This will amount into breach of its contract with BP. The second case scenario relates to whether the crisis will be resolved soonest possible. If this is attained, the firm will attain a favorable business operating environment backed by consumer confidence and trust for its brands. This forms the foundation of this marketing plan (Verma, 2009, p.21). Conclusion The marketing plan provides a blueprint which the company will utilize in its operation during the next financial year. The ongoing oil spill crisis has resulted into a challenge in the firm’s effort to improve marketing strategies to meet changing customer demands, behavior and characteristics. In order to deal with the crisis, the firm’s departments will be allowed to develop alternative strategies. However, these strategies must be in line with the overall plan. This plan acts as a guide regarding Ricker Oil’s market position during the next year of its operation. The marketing department is responsible for drafting the marketing plan with con sultations from other departments. In addition, it will ensure that the plan is effectively implemented. The top management team of the company will be responsible for providing leadership and resources to implement the plan successfully. The oil market is characterized by fluctuating prices and hence the biggest decisions a firm has to undertake relates to pricing. Market research is very important. Firms which conduct continuous market surveys remain competitive, are adaptable to changing environment and meet changing consumer demands. In depth understanding of consumer behavior enables a firm effectively meet market needs. As a result, the customers are satisfied by consuming the firm’s products thus increasing the probability of the firm attaining its organizational goals as a going concern entity (Cohen, 2006, p. 21). Reference List Anon. 2010. Swot analysis.Web. Available at:  https://www.12manage.com/methods_swot_analysis.html Anon. 2005. Marketing plan. Web. Web. A rmstrong, G. Harker, M. Kotler, P., 2000, Marketing: An Introduction. Prentice Hall. Bangs, D. H., 1992, The marketing planning guide: Creating a plan to successfully market your business, products or service. S.l: University of Minnesota. British Petroleum., 2010. Gulf of Mexico report. [Online] Web. Chartered Institute of Marketers., 2009, Strategy. London: CIM Cohen, W., 2006, The Marketing Plan. 5th ed. Cornel University: J Wiley Sons. Department of Energy. , 2010. BP oil spill.Web. Available at:  https://www.energy.gov/ . Elliot, R. Percy, L., 2007. Strategic Brand Management. Oxford: Oxford University Press. Gillespie, A., 2007, Foundations of Economics :Additional Chapter on Business Strategy. Oxford: Oxford University Press. Heerkens, G., 2001, Project Management :The Briefcase Book Series. McGraw–Hill. Kennedy, D. S., 2000, The ultimate marketing plan: Find your most promotable competitive edge Canada: Adams Media. Kerzner, H., 2003, Project Management: A System s Approach to Planning, Scheduling, and Controlling. 8th ed. s.l:s.n Klastorin, T., 2003, Project Management: Tools and Trade-offs. 3rd ed. Wiley. Kotler, P.,1996, Marketing management: An Asian perspective. PrenticeHall Lewis, J., 2002, Fundamentals of Project Management. 2nd ed. American Management Association. Luther, W. M., 2001, The marketing plan: How to prepare and implement it. New York: American Management Association. Simpson, S., 2010. Rickers oil. Associated press. Web. Web. The Decision Group., 2000. PEST: Political, Economic, Social and Technological  analysis. Sydney: University of Sydney. Verma, R. 2009. Brand Management. New Delhi: Laxmi publications. Appendix: Graphs, Charts and diagrams Organization structure Market share Critical path This essay on Ricker Oil’s Marketing Plan was written and submitted by user Hezekiah Burt to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Hackers Hell Essays - Hacker Culture, Computer Network Security

Hacker's Hell Essays - Hacker Culture, Computer Network Security Hacker's Hell To deal with hackers who break through office systems through the Internet it is important for information managers to understand their enemy well. If they have sound background knowledge about hackers, they might be prepared to deal with them in a much more effective method. Hackers are very educated often mostly university or high school students who try to break through systems for which they have no authorization. They deal poorly with people, have few friends and less relationships, but at the same time are very smart. Therefore they revert to computers because they know computers will not reject them. With bulletin board communication they can form social relationships but those are behind the screen, where hackers feel shielded. (Pfleeger, pp.12-13) Hackers justify the crime of cracking through systems by stating that nobody gets hurt in this situation. Hacking can be done without having a conflict with any human. Hackers also usually work in groups, and when they do so they become more dangerous to office systems. By sharing information they manage to put together a solution that would allow them to break in a office system. The news media has labeled hackers as mere children who play pranks. (Pfleeger, p.13) Even Amy Wohl who is a noted information systems consultant states that the hacker risk is the smallest of the computer crime risks. (Ray, p. 440) Amy Wohls statement is incorrect because due to the hacking of automated office systems millions of dollars in damages have occurred. According to the American Society for Industrial Security (ASIS) the increase attacks by hackers through the Internet has jumped to 323% since 1992. Total losses to the U.S. industry are approximately $2 billion per month. Thus it is very essential for information managers to know about the different problems hackers can create for automated office systems through the Internet. (Anthes Hack Attack., p.81) One of the main problems that hackers can cause is that they can break into office electronic mail (e-mail) messages. This can be especially dangerous for those office systems who use electronic mail as their main source of communication.. Electronic mail on the Internet is as confidential as a postcard. After the sender transmits the message, it travels from one network to another until it reaches its recipient. Therefore, hackers can easily break into electronic mail while it is traveling towards its destination. Further, when it reaches the recipient there will not be any evidence of tempering with the e-mail. (Rothfeder , p. 224-225) Another tool that hackers use is called a sniffer. A software which can be easily planted in an organizations system, works like a concellead recorder and captures e-mail messages as they are exchanged. (Behar, p.35) Hackers value e-mail because it contains valuable information. They can find anything from secret strategic plans to log-in passwords r equired to get into the office system. Once they have this vital information, hackers can have access and cause major damage to the office system. (Rothfeder, p. 225) One of the victims of e-mail hacking was Wind River Systems. A software company, Wind River Systems has a communication system where they exchange e-mail with customers on the Internet. By trying a few passwords on the office system, hackers were able to access the system of Wind River Systems in California and France. When a expensive bill for accessing the Internet came to Wind River Systems, they found that hackers had gotten in their communication system. Wind River Systems discovered that due to the intrusions hackers obtained programming codes which could have the potential to hurt future performance of the company. (Behar, p.33) Penetrating electronic mail is just one way hackers intrude and destroy office systems. Banks who have established office system that provide online banking services to clients also face problems. One of the first Internet banks, Security First Network had to stop hackers from electronically breaking into account files in the first few months of its operations. In addition, Citibanks office system was also hacked when a Russian hacker electronically transferred $11 million from New York to Finland, Israel, and California. These incidents leaves many banks in doubt whether they should have systems that are capable of providing customer service on the Internet. Instead,

Analysis Of Henry David Thoreau s Walden Essays -- United States, H

Thoreau begins his essay with the bold statement, â€Å"That government is best which governs least,† followed shortly by â€Å"That government is best which governs not at all.† Thoreau believed that the government was an unfair presence in the lives of American people. However, although those statements make it sound like he is calling for anarchy, Thoreau quickly revises his position saying, â€Å"I ask for, not at once no government, but at once a better government.† Thoreau states that the government could improve by better serving the interests of the minority, because â€Å"a government in which the majority rule in all cases cannot be based on justice, even as far as men understand it.† Thoreau’s desire was, then, for a limited, moral government that men would respect. He wasn’t calling for the elimination of the governmentany throughout history shared Thoreau’s opinion, especially those who were on the receiving end of the government’s unjust practices. Thoreau felt that a better government was needed and I would argue, that his words are still relevant today. There is always room for the government to improve. Thoreau wanted a government that didn’t just look to the interests of the powerful majority, one in which individuals with consciences lead, instead of a collective power making decisions for the individuals. The people have the right to resist a government that isn’t serving them properly or is treating them unjustly, or is using their funding for immoral causes; in fact, it is the people’s duty to do so, for only through civil disobedience can the people simulate change. Only through a changed government, a better government, will the American people experience true freedom.

Tierney, S. Deaton, C. and Whitehead, J. (2008) Essay

Tierney, S. Deaton, C. and Whitehead, J. (2008) - Essay Example The content about the studies is arranged in such a manner that it becomes easy to explore throughout the research and to be practical about it. As provided in the result of the research, â€Å"interviewees were unclear about what should be considered ‘disordered’ eating among individuals with T1DM†, so it makes us question about the interviewees and the research that whether all the studies and research were carried out in the proper manner. And if the manner and style of collecting the data was correct, then how come the questions can be raised against the report. One more thing, the interviewees only interviewed the professionals from the hospitals and other health centers, but they did not consider any opinion of the patients. Being a bit personal, a patient can be more practical on this kind of situation than the professional. Hence one could observe some gaps and logical and technical irregularities in the way the data has been collected.

Transformational Leadership.Criticisms And Arguments Against Essay

Transformational Leadership.Criticisms And Arguments Against Transformational Leadership - Essay Example I will go ahead and take my stand on the matter and support my stand based on several writers and what they have written about transformational leadership. This is a paper that will extensively be a research on the topic of criticism of transformational leadership. By the time you are finished reading this paper you will have shaped your opinion on the matter of transformational leadership. Theory of Transformational leadership Cox (2001) stated that there are two primary groups of leadership. He stated them as transformational and transactional. However, Downton (1973, as cited in Barnett et al. 2001) was the first who came up with the difference between transformational and transactional leadership but the concept garnered little attention until the articles on political leaders by James McGregor Burns’ (1978) came to be published. According to Burns he made the distinction between transformational leaders as being outstanding/extraordinary leaders who engage with supporters , with their focus on higher order intrinsic needs, and brought up awareness about the value of specific results and new ways in which those results might be obtained and transactional leaders as being ordinary leaders who interchanged tangible/concrete benefits for the loyalty and work of supporters (Barnett et al. 2001; Cox 2001; Gellis 2001; Griffin 2003; Assess & Piccolo 2004). The theory of transformational leadership was further developed by Bernard Bass by questioning Burns’ perception of transformational and transactional leadership as opposites on a procession. Instead he suggested that they are individual ideas and that good leaders illustrate the features of both (Judge & Piccolo 2004, p. 755). Hitler is a good example given of a transactional leader while the best example of a transformational leader is Gandhi. The interest in transformational leadership is as a result of two tendencies (Simic 1998, p. 50). First, important international changes in the economy fro m the early 1970s meant that a lot of large companies in the west, such as AT&T and General Motors had to put into consideration extreme changes in their methods of conducting business. Some of the factors were the rapid changes in technology, an increase in the circulation of products from recently industrialized nations, increased competitiveness among the competitors, pricing strategy in the Organization of Petroleum Exporting Countries (OPEC) being volatile, and changing market structures led to a strong, volatile and competitive atmosphere in which important changes in the organization were crucial. Downsizing and adopting of new types of business agreement were the most common changes carried out. Therefore these changes took their toll on employee empowerment and satisfaction. This broke the old social agreement that had long term employment and in exchange get the employee's loyalty (Griffin 2003, p. 1). Secondly, in the 1970s, we had the contingency theory on leadership. Th e theory on leadership was established in research of behaviors, character, and circumstances and did not account for several untypical features in leaders (Simic 1998, p. 50). These are the fact tendencies that led to the realization of the theory of transformation. Odom and Green (2003), based on research and the analysis of a number of legal cases, claim that when the concept of transformational leadership is used in ethical dilemmas that managers face there is less litigation and better moral results than if the transactional approach to values that is common was used. Within academic surroundings, as a result of transformation

Architecture As My Major Subject Essay Example for Free

Architecture As My Major Subject Essay I would like to take up Architecture as my major. I find Architecture interesting because it enables me to use my individual creative taste to create structures that other people will also love, and possibly admire. My interest in Architecture first developed during my sophomore year. During that year, I was able to speak to architects on field day. They shared with me their experiences and, in the process, I found myself sharing their aspirations and visions of enhancing and using my artistic capabilities in creating a beautiful community and environment and providing a better quality of life through Architecture. This experience opened my eyes to the possibility of obtaining a new language that can transcend cultures, people and places, and which I can use to express myself spiritually, emotionally and creatively. That language is the language of designs. Therefore, I decided to pursue the field because I believe that the best career path a person can take is that which he loves and enjoys.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I have been exposed to several activities involving architecture. I have volunteered as a teacher assistant for Architecture Graphics I. I also volunteered for Habitat for Humanity and became a member of an Architecture organization in my school. Lastly, I was employed in Design Perspectives, an interior design company, for one year. These activities exposed me to various aspects of architectural work and helped me acquire some needed skills. For example, through teaching, I was able to review my previously-acquired skills and test the limits of my knowledge. Habitat for Humanity gave me practical experiences in construction and exposed me to the humanitarian side of my chosen career. Working in an interior design company exposed me to the people-side of Architecture and taught me how to discover the client’s needs and to match our designs with these needs. All in all, these experiences helped me gain a basic grounding in architecture and a deeper respect for its art. Being an architect entails a big responsibility. I have begun to develop my own set of values and have identified the issues that I find most important. Most importantly, I have found a path in which I know I will gain not only money and success, but also fulfillment and satisfaction.

Abortion - Unwanted Pregnancies = Abused Children Essay -- Argumentati

Unwanted Pregnancies = Abused Children   Ã‚  Ã‚   Who can resist the invitation to abort an unwanted pregnancy for the child's sake primarily, and not just the "health" of the mother? Let's examine this frequently voiced contention: that aborting unwanted pregnancies is beneficial because they would later lead to abused children. And everyone, of course, is opposed to the maltreatment of kids.    The landmark study on this was done at the University of Southern California. Professor Edward Lenoski studied 674 consecutive battered children who were brought to the in- and out-patient departments of that medical center. He was the first to go to the parents and study to what extent they wanted and planned the pregnancy. To his surprise, he found that 91% were planned and wanted, compared to 63% for the control groups nationally. Further, the mothers had began wearing, on the average, pregnancy clothes at 114 days compared to 171 days in the control, and the fathers named the boys after themselves 24% of the time compared to 4% for the control groups. (Lenoski) Both parents (or... Abortion - Unwanted Pregnancies = Abused Children Essay -- Argumentati Unwanted Pregnancies = Abused Children   Ã‚  Ã‚   Who can resist the invitation to abort an unwanted pregnancy for the child's sake primarily, and not just the "health" of the mother? Let's examine this frequently voiced contention: that aborting unwanted pregnancies is beneficial because they would later lead to abused children. And everyone, of course, is opposed to the maltreatment of kids.    The landmark study on this was done at the University of Southern California. Professor Edward Lenoski studied 674 consecutive battered children who were brought to the in- and out-patient departments of that medical center. He was the first to go to the parents and study to what extent they wanted and planned the pregnancy. To his surprise, he found that 91% were planned and wanted, compared to 63% for the control groups nationally. Further, the mothers had began wearing, on the average, pregnancy clothes at 114 days compared to 171 days in the control, and the fathers named the boys after themselves 24% of the time compared to 4% for the control groups. (Lenoski) Both parents (or...

Motifs in Oscar Wilde’s The Picture of Dorian Gray Essay

â€Å"If this girl can give soul to those who have lived without one, if she can create the sense of beauty in people whose lives have been sordid and ugly, if she can strip them of their selfishness and lend them tears for sorrows that are not their own, she is worthy of all your adoration, worthy of the adoration of the world† (59). Sibyl has inner beauty and Basil realizes that, but Lord Henry and Dorian only see the physical or symbolic beauty of her form. This is contrary to the reoccurring idea that beauty is only skin deep like Dorian for example he is beautiful on the outside but horrible on the inside. For the wonderful beauty that had so fascinated Basil Hallward, and many other besides him, seemed never to leave him. Even those who had heard the most evil thing against him, and from time to time strange rumours about his mode of life crept through London and became the chatter of the clubs, could not believe anything to his dishonour when they saw him† (93). Shows how society judges people by their looks. They project the desirable traits that they believe they should have, but in reality they’re the same as other people. Even though his reputation is being questioned when people see him all they see is his beauty. â€Å"He grew more and more enamored of his own beauty, more and more interested in the corruption of his own soul† (93). Morbid fascination with the portrait. Its so horrifying but he can not look away. â€Å"I have got through all that,† said Dorian, shaking his head, and smiling. â€Å"I am perfectly happy now. I know what conscience is, to begin with. It is not what you told me it was. It is the divinest thing in us. Don’t sneer at it, Harry, any more — at least, not before me. I want to be good. I can’t bear the idea of my soul being hideous. † (142). Dorian is still completely obsessed with his looks so in an attempt to purge himself he â€Å"spared an innocent thing† but because he did it because he did not want to look old and horrible it was still a selfish act. He was trying to convince himself that the death of Alan Campbell was not his fault. Conscience/Soul: â€Å"Conscience makes egotists of us all† (75). Dorian’s conscience was his portrait it showed him all the sins he committed throughout is life. It made him obsessed about his looks. The more you think of all the things you do the more you forget about the people around you. â€Å"His unreal and selfish love would yield to some higher influence, would be transformed into some nobler passion, and the portrait that Basil Hallward had painted of him would be a guide to him through life, would be to him what holiness is to some, and conscience to others, and the fear of God to us all. There were opiates for remorse, drugs that could lull the moral sense to sleep. But here was a visible symbol of the degradation of sin. Here was an ever-present sign of the ruin men brought upon their souls. † Portrait was like a mirror of his soul, his true self. The portrait would always be the one thing that would constantly remind him of all his sins in life, while opium could help him forget the things that were haunting his mind the portrait was a constant reminder of everything he did wrong. â€Å"Choice is taken from them, and conscience is either killed, or, if it lives at all lives but to give rebellion its fascination, and disobedience its charm† (139). The pursuit for pleasure is encoded in our DNA its a natural thing that we must cope with, but most times people can’t control their impulses and give in, and instead of their conscience helping them to fight the urge it is the one that pushes you to succumb to it. â€Å"The soul is a terrible reality. It can be bought, and sold, and bartered away. It can be poisoned, or made perfect. There is a soul in each one of us. I know it† (158). Dorian’s soul was corrupted after the influence of Lord Henry, and he sold it to stay young forever. A soul means nothing to Dorian he does not even believe in it anymore. â€Å"He looked round, and saw the knife that had stabbed Basil Hallward†¦. As it killed the painter, so it would kill the painter’s work, and all that that meant† (164). When Dorian stabbed the painting it was similar to when he stabbed Basil. In the beginning Basil said he put his soul into the painting, then after that it became Dorian’s soul. They were linked, he could not destroy the painting without destroying himself. Influence: He was conscious and the thought brought a gleam of pleasure into his brown agate eyes that it was through certain words of his, musical words said with musical utterance, that Dorian Gray’s soul had turned to this white girl and bowed in worship before her. To a large extent the lad was his own creation† (42). This is where Dorian starts his descent into a sinful life. Lord Henry influenced him into falling in love with â€Å"poetry† or art. The only reason he fell â€Å"in love† with Sibyl was because he saw her as living art, her passion for acting fueled his passion for her. â€Å"If one doesn’t talk about a thing, it has never happened† (79). A saying by Lord Henry, denying that something happened helps you get over it faster so you have no sorrowful feelings, you just push it out of your mind or seek pleasure to distract yourself. â€Å"A strange sense of loss came over him. He felt that Dorian Gray would never again be to him all that he had been in the past. Life had come between them.. † (58). Lord Henry’s influence ruined the pureness of Dorian. He now embraced hedonism which corrupted him and made him vain and hateful. â€Å"A man who is master of himself can end a sorrow as easily as he can invent a pleasure. I don’t want to be at the mercy of my emotions. I want to use them, to enjoy them, and to dominate them† (79). Lord Henry said something similar when Sibyl died. Its goes against the ideology of Hedonism to be sad or regretful because you are supposed to be in pursuit of happiness. â€Å"The mere fact of having publish a book of second-rate sonnets makes a man quite irresistible. He lives the poetry that he cannot write. The others write the poetry that they dare not realize† (41). This shows the relationship between Lord Henry and Dorian. Lord Henry influenced someone with the idea of Hedonism, while he himself did not completely indulge himself in that lifestyle. While Dorian is pursuing every pleasure that he can find. In a way Lord Henry is living through Dorian. Hedonism: â€Å"There was an exquisite poison in the air. I had the passion for sensations†¦Ã¢â‚¬ ¦ Well, one evening about seven o’clock, I determined to go out in search of some adventure. I felt that this grey, monstrous London of ours, with its myriads of people, it sordid sinners, and its splendid sins, as you once phrased it, must have something in store for me† (35). Dorian now feels the need to satisfy his hedonistic craving. He realizes the world is not pure or innocent anymore and that there is many ways to sin and indulge himself. Pleasure is the only thing worth having a theory about†¦Ã¢â‚¬ ¦ But I am afraid I cannot claim my theory as my own. It belongs to Nature, not me. Pleasure is Nature’s test, her sign of approval. When we are happy we are always good, but when we are good we are not always happy† (56-57). Lord Henry believes that morality does not promote happiness, and we must experience pleasure because that is a huge part of life. If everyone pursued pleasure the world would be happier and more ideal. â€Å"Believe me, no civilized man ever regrets pleasure, and no uncivilized man ever knows what pleasure is† (57). Same idea, the world is better off with pleasure, it will make the world happier, although upper class receive the most pleasure because they can afford all the luxuries of life. While lower class people can only imagine what true pleasure is because they are to busy worrying about other things they don’t the time nor fund to indulge in the finer things. â€Å"Beautiful sins, like beautiful things, are the privilege of the rich† (57). Dorian lives this saying. He lavishes himself with the most luxurious items because he has the money to do so. Having fancy objects in life is purely for the aesthetic pleasure that we receive from them, and repeating the word beautiful emphasizes and glorifies the idea of pleasure. â€Å"Difference of object does not alter singleness of passion. It merely intensifies it. We can have in life but one great experience at best, and the secret of life is to reproduce that experience as often as possible† (145). Pleasure and passion are universal emotions that can be felt anywhere. Repeating that emotion can help you feel younger, it will take you back to all the other times you felt that way, its another way of reminiscing.

The Canon

4. Define the â€Å"canon† and describe the basic criteria and chronology behind the formation of the New Testament canon. What evidence exists in this area? Why did early Christians feel a need to establish an authoritative list? Which elements in the criteria are the most and least important? State your reasons for choosing these elements. How would you respond if someone claimed that the canon of the Bible should still be open? a. Define the â€Å"canon† and describe the basic criteria and chronology behind the formation of the New Testament canon.What evidence exists in this area? The word â€Å"canon† is a Semitic loanword that initially meant â€Å"reed† but came to mean â€Å"measuring reed and hence rule or standard or norm† (Carson, 726). In the history of Christianity the word canon was first used to designate doctrines which established the basic beliefs and practices of the church (Lea, 70). In our reading in Carson/Moo and Lea/Black, th ree elements of criteria’s are used to show that certain books belonged in the canon known as â€Å"orthodoxy, apostolicity, and universality† (Lea, 72).Lea/Black states, that the gages for defining canonicity are difficult to determine, but the most vital criterion for determining canonicity is inspiration (Lea, 71). The first basic criteria involved â€Å"the rule of faith† (Carson, 736, Lea 71), which meant that the teaching of the book followed the beliefs the church honors as acceptable and correct, (Lea 71). The second basic criteria entail of the demonstration of apostolicity, which â€Å"required authorship by an apostle or by the companion of an apostle† ( Lea, 71), the final basic criteria is universal acceptance meaning used and accepted by churches everywhere (Carson, 737). . What evidence exists in this area? The foundations that the Church uses to base canonicity upon are the use of the works by early Christian writers (Lea and Black, 73). T he regularity of references from various books informs modern students of how the books were viewed in ancient times (Carson and Moo, 733). Another basis affecting the results of the canonical question are the early lists put forth of books deemed inspired (Lea and Black, 73).Lastly, the addition of manuscripts in early codices indicates the opinion of the book by the binder (Lea and Black, 73). c. Why did early Christians feel a need to establish an authoritative list? There is not a definite cause why early Christians felt a need to institute an authoritative list, some of the reasons for the list could have included persecution, distance from the historical Jesus, the pressure of Montanism, the rise of Gnosticism and other movements with scriptures to be rejected (Carson, 736).With this being the case I feel that the formation of an authoritative list by early Christians was deemed necessary to contest the teachings of heretics that were appearing in the Church. Through the inser tion of books that possessed non-Christian ideals or the rejection of books accepted as inspired, false and incomplete teaching ran the risk of corrupting orthodox doctrine d. Which elements in the criteria are the most and least important? I believe the most important element of canonicity is inspiration and that God chooses to work in a person’s lives in other ways.Someone may say inspiration, I cannot see why man would try to limit God’s ability to move and I believe that our minds cannot even begin to grasp the depth, width or even an ounce of God’s wisdom or knowledge or even half of what he is able to do, when looking at creation and the vastness of the universe it is mind blowing to me. I also believe that â€Å"Apostolicity† is also an important criterion, being that Matthew, John and Peter, were members of the twelve along with Paul, commissioned by Christ, along with their associates such as Mark who with Paul .The least important criteria to me is universality based on Carson’s assessment of it being â€Å"scarcely less important† (Carson, 737). e. How would you respond if someone claimed that the canon of the Bible should still be open? In most modern churches today, the Canons are considered to be â€Å"closed†, meaning that God does not add to or take away from the writings of the bible, and instead chooses to work in a person’s lives in other ways. We all recognize that the New Testament canon contains the authorative record of Jesus life and the interpretation of its significance (Lea, 74-75), with that reason the canon should not still be open.But we also must keep in mind that God who is sovereign and can choose to move however he desires and many times I feel that we try to put human reasoning in areas that our mind cannot even perceive, for as stated in Isaiah 55:8 God says: â€Å"For my thoughts are not your thoughts, neither are your ways my ways, saith the LORD. † 4. Explain how we have approximated the dates of Jesus' birth and death as well as the length of his ministry. List primary and secondary sources describing his life. Which of these sources is the most important?How important is accurate historical information in providing a foundation for accepting and believing the gospel message? a. Explain how we have approximated the dates of Jesus' birth and death as well as the length of his ministry. We have an awareness of the date of Jesus birth because of three main events. A period before the death of Herod the Great, during the time of a census ordered by Augusts, and when there was a bright start in the sky leading men from the east (Lea, 95). Ancient records designate that Herod possibly died around March 4B.C. this means that Christ was born before that (Lea, 95). Quirinius was governor of Syria during the officiating of the census under Augustus. (Lea, 95). The registration for the census could have happened possibly in 8 B. B. and could have taken years to execute. This places the birth of Jesus anywhere from 6 to 5 B. C. (Lea, 96) Jesus’ death is very reliant on the Gospel of John. John associates Jesus’ death to a system of time based on the ministry of John the Baptist, who preceded Christ, which took place on the 15th year of Tiberius reign. Lea, 96) John mentions that the construction of the temple had taken 46 years in the beginning of Jesus’ ministry. (Lea, 97). If you evaluate both of these statements and add the approximate three years of Jesus’ ministry they both arrive at a death for Jesus in A. D. 29 or 30 (Lea, 97). The approximate length for the ministry of Jesus is arrived at using the number of Passovers that Jesus attended. (Lea, 96) b. List primary and secondary sources describing his life. Which of these sources is the most important? The gospel of Matthew and Luke are the prime sources of the life of Jesus.The birth of Christ is most fully covered by Matthew and Luke, (Lea , 97). Matthew and Luke also present the most information about the life of Jesus before his ministry, or the â€Å"Period of â€Å"Preparation. † (Lea, 98) John is the only Gospel that relates Jesus Judean ministry. The rest of Jesus ministry is recorded in the entire Gospel, which makes Mark and John the secondary complete record of the life of Jesus. c. How important is accurate historical information in providing a foundation for accepting and believing the gospel message? The Gospel message comprises substantial facts about the life of Jesus.Important academic attention has been devoted to the historical examination of the New Testament, explicitly with respect to establishing it as a reliable historical document. The vast amount of material, in the form of manuscripts, archaeology, and authorial phenomenon delivers an priceless glance into the depths of events surrounding the historicity as well as the development of the New Testament. For many people without establish ing historical believability for the New Testament, there would be no grounds to suggest any sort of belief in it as a reliable source.But for me even if the dates cannot be exactly known for the Christian, it should not affect the belief in the life of Christ. The great men of the Bible prophesied accurately that highly educated men and women who scoff at God and His revealed Word would dominate our world. Although men have sneered at God in every generation beginning with Adam, ours was to be the worst. The Apostle Paul wrote: Because that, when they knew God, they glorified him not as God, neither were thankful; but became vain in their imaginations, and their foolish heart was darkened.Professing themselves to be wise, they became fools. And even as they did not like to retain God in their knowledge, God gave them over to a reprobate mind, to do those things which are not convenient (Romans 1:21-22, 28). Although Paul is speaking specifically about the earliest men, we have not changed for the better; we have grown worse. Since the 17th and 18th centuries, men have produced an amazing fund of knowledge in the industrial and scientific areas. Yet pursuing knowledge about God has been left out. We have several sources that provides foundations for accepting and believing the gospel message.Carson, D. A. and Douglas J. Moo. An Introduction to the New Testament. 2ded. Grand Rapids, Michigan: Zondervan, 2005. Lea, Thomas D. and David Alan Black. The New Testament: Its Background and Message. 2ded. Nashville, Tennessee: Broadman and Holman Publishers, 2003 Carson, D. A. and Douglas J. Moo. An Introduction to the New Testament. 2ded. Grand Rapids, Michigan: Zondervan, 2005. Lea, Thomas D. and David Alan Black. The New Testament: Its Background and Message. 2ded. Nashville, Tennessee: Broadman and Holman Publishers, 2003

Mitosis Cell Lab Essays - Cell Cycle, Cellular Processes

Mitosis Cell Lab Essays - Cell Cycle, Cellular Processes Mitosis Cell Lab I Mitosis Cell Lab II. Introduction Life exists almost every where on this planet and if we are to attempt to comprehend what life is in all of its magnificence we must look at its simplest forms. Even a cell, the smallest form of life known is extremely complex. All life begins as a single cell. I can not begin to understand the depth of what it takes for one cell to multiply and change until we become conscious of ourselves. There are two types of cell division, Meiosis and Mitosis. Meiosis is where a cell splits and becomes four different cells. Mitosis is the process that allows a cell to split into two identical cells. This happens by having all of the DNA replicate before the cell splits so each has all of the original DNA. My lab shows mitosis in cell reproduction, because I do not have a microscope powerful enough to see the actual process within the nucleus I can not observe the chromosomes actually duplicate and separate. It is powerful enough to allow me to see cells splitting and I can observe the population growth without the aid of tools or instruments. First I began by starting the yeast culture in a bowl. I then removed a sample to observe it using a microscope. All throughout I measured the thickness of the yeast population. These observations combined show that through mitosis cells reproduce. III. Problem The challenge that faces me is how can I demonstrate mitosis or cell reproduction. The reason I have to do this is so that I can actually observe the process as it occurs and not just read or do work sheets about it. Unlike our former labs now we are not in absolute control of the lab. Density is a constant and properties of light are facts that can be stated in words. Life even on the smallest scale, cells, can be unpredictable and uncontrollable. IV. Hypothesis If I put yeast in warm water with sugar and flour then the culture will grow because the cells will reproduce through mitosis. V. Experimental Procedure A. Materials 1. Yeast 2. Warm water 3. Bowl 4. Sugar 5. Glass slide 6. Cover slip 7. Iodine 8. Microscope 9. Plastic wrap B. Procedure 1. Pour 2.5 cups warm water into bowl. 2. Add 3 table spoons of sugar into the water and stir. 3. Add just enough yeast to cover the surface of the water. 4. Stir slowly for a few seconds. 5. Cover with plastic wrap. 6. Every 5 minutes measure the thickness of the layer of yeast up to 1 hour. 7. After 15 minutes add .5 tablespoon sugar and stir again. 8. After another 15 minutes stir and take a small sample of the yeast population. 9. Place the sample on a slide add iodine and place cover slip over sample. 10. Observe under a microscope on all three powers. VI. Data/Results A. Quantitative Graph #1 The thickness of the layer of yeast after time. 4mm 3.5mm 3mm 2.5mm 2mm 1.5mm 1mm .5mm 0 5 10 15 20 25 30 35 40 45 50 55 60 Time in minutes The data set that I studied should resemble an exponential model but because of time constraints I only observed the very beginning of its growth. If I gave the population more time and I continued to add food it would probably have kept reproducing until constraints like space and/or its waste (alcohol and more) began to slow its growth. B. Qualitative When I viewed the yeast under the microscope, the cells appeared average in size relative to the cells we looked for the other cell lab. I do not think I used enough iodine or I should have used a different die because I had a hard time seeing the nucleus. I did see the cells divide but it wasn't in great detail. I couldn't see the chromosomes but I did see the cell divide and blurry unknowns that was probably the nucleus and perhaps other organelles. When I looked at the sample on the lowest power I could easily see the population grow, even though individual cells could not be seen the sample seen never stopped moving. VII. Conclusion The main reason I conducted this lab was to show that mitosis is a process that in which cells reproduce. Personally I think that this is the most helpful lab we have done as

The Japanese Genji Scrolls Essay Example | Topics and Well Written Essays - 1000 words

The Japanese Genji Scrolls - Essay Example â€Å"Tsukuri-e† is a technique in which â€Å"dense, flat colors are applied over the undersketch† and then later the outlines are redone with fine black ink (Brodsky 9). The artist uses varied colors and highlights the prominent hues with the fine ink, thus creating an overall magical effect. The highlighted singularities go deep and thrust the intensity of the emotions the characters go through and thus, the ultimate feelings of the characters are exposed and conveyed to the viewers. The artist uses pastel colors to indicate the deep contemplation, longing as well as yearning that the characters are experiencing. This technique thus enables the readers of the Genji tales get more insight into the actual scene of the story with an increased realistic feel and then they can make comparisons with the scenes they had in mind when they read the story. The two main techniques used in the illustrations are the Fukinuki Yatai meaning â€Å"blown away roof† and Hikimi Kagibama meaning â€Å"line for an eye, hook for a nose† (Brodsky 9) The former relates with the background of the scenes and it depicts the interiors having â€Å"neither ceiling nor roof,† which makes the â€Å"upper sides of ceiling beams† visible, thus enabling the viewer to see things from a bird’s perspective (Brodsky 9). That is, the viewer of the picture can see the whole scene including the background and every detail it portrays. The latter relates with people and the main characters in the scene, which have been presented â€Å"in a very unconventional manner† (Brodsky 9). This technique is used to depict the facial expressions of the characters in which their faces appear to be â€Å"mask-like† and devoid of â€Å"obvious sexual differentiation†... This paper stresses that imaginative world that evokes mythical and aesthetic attributes compared to the real world and thus the artist employs this technique to make the characters appear unfamiliar, since the prominent figures in the story are not everyday characters. This report makes a conclusion that on the other hand, the architecture depicted in the scrolls is very similar to the one in the real world. This helps the viewers to relate to the story, the culture it expresses as well as the values that it depicts. The faces of the central characters are painted in a distant unfamiliar way so as to maintain the perception that the readers already had about these characters. The artist does not want to influence or change those valued perception of the viewers and thus he makes the characters faces identical and mask like, so as to maintain the integrity of the reader’s perspectives. Another feature that can be noticed in the illustrations, such as in the one given below, is that â€Å"both† the men and women in the pictures â€Å"wear voluminous robes† that â€Å"conceals† their sex. This again shows there is no sexual differentiation and it opens a new door of thought. Maybe the artists harbored a feeling of equality among the males and females and that might be a reason as to why there are no obvious implications of sex. Through the Genji tales, Lady Murasaki takes a very feministic approach and the artists have kept maintained the same approach in their execution of the illustrations. The feministic attributes also imply that females be given more significance and what better way to do this than not making them appear identical to men.

Persuasive arguement Essay Example | Topics and Well Written Essays - 1500 words

Persuasive arguement - Essay Example Justice is the set of principles that major function is the distribution of entitlements, of rights, opportunities and resources. These would include income, wealth and the liberties that an individual possesses. For it therefore to be justice, the individuals to who these opportunities are presented must be several. Justice principally answers the question of who has a right or is entitled to what, in a given set or relative to other people or agents. This is more so, in an event that several agents are competing for these opportunities to meet different goals. In a liberal view therefore, and under these circumstances, a just distribution would take into considerations the provisions of mutual and equal respect. Democracy on the other hand, is a set of collective decision making processes. In these processes, those who belong to a given society or a particular group have an equal say in determining the rules that govern or should govern them. It is what Rawls defines as the exercis e of public reason. While the principle of democracy could be operationalized in a varied number of ways, its respect involves protecting the rights of the individuals, their liberties and their freedoms. These rights extend to the right to free speech, the freedom of expression and the freedom of association. It involves the right to let the majority determine who will hold political offices, and what laws will be used to govern the society. It also includes giving every individual, who has the capacity to vote, the chance to make his voice heard. While democracy is the respecting the will and the say of the majority, justice is protecting the rights of everybody in the society, including that of the minority. It is from this that justice and democracy always seem to come into conflict. The rules that are chosen through democratic procedures may fail to align with the demands that justice would propose for the society to appear or be just. The priority of the right over the good is one of the most central convictions of the political liberalisms that John Rawls proposes. It is common for democratic procedures and processes to be carried out in good faith. However, it is not always true that democratic procedures will always have it right when it comes to justice. It is common for the majority to use the strength of their numbers to stifle the voices of the minorities. It is for this reason and to remove this difficulty that minorities usually have their fundamental interests guarded by the provisions of a constitution. In this way, the controversy is removed from the whims of the majority. It is the belief of every liberal society that there are certain core principles that a society must have. Without these core principles, no society however developed, cannot claim that they express equality. Most of these interests typically provide for the basic freedoms, liberties and needs of an individual, including shelter, nutrition, sanitation, education, freedom of movement, bodily integrity, the freedom of thought and the equality before the law. As a consequence, subsistence rights and the liberties of a person place constraints on all the democratic decision makings. That is why if any outcome of any democratic process or procedure violates the provisions stipulated in the supreme law, that process is considered ipso facto unjust. For instance, the Declaration of Independence by the United States, that was adopted by the continental congress on the 4th of July 1776 asserted certain natural