B300 TMA02 Essay Example | Topics and Well Written Essays - 1750 words

B300 TMA02 - Essay Example Whereas the earlier playing field was politics, government and fiefdom, the current stage is one of business and industry. The new science of management is no different from the old art of governance Mintzberg (1998) has described that rational process of analysis and planning takes a backseat and hard bargaining is the ploy used by corporate elites for obtaining strategic and tactical advantages. It is exercise of raw power that moves and prevails on decisions. Indeed the icons of industry are becoming cult figures and are aggrandized as the new architects of strategy. These leaders and managers who engage in strategy are closely involved in directing resources towards organizational goals that they have set. They use innovative technologies and make impact on society and its norms. In an earlier article Mintzberg and Winters (1985) have described five kinds of strategies deployed by leaders. They have named their models as, emergent, intended, deliberate, realized and unrealized. It is logically explained that the emergent strategy is a response to an opportunity and is a highly localized event. The intended one is more rationalized and a result of specific situations that require specific planning. The deliberate strategy is an extension of intended ones but more broadly conceived as a process that will result in either creating new strategies or will be able to face new challenges. The realized strategy is the culmination of the final deliberate strategy and the unrealized is the one that emerges as a different strategy when meeting new challenges. In fact these five strategies as the spectrum that demonstrates the two extremes and what lies between them when strategies are planned and are useful to the extent that they show the intensity of the strategy evolution process. However the authors say that there are still several types of strategies that lie between these extremes. 1. The

Launching Brazilian Carnival Coffee in the USA Term Paper

Launching Brazilian Carnival Coffee in the USA - Term Paper Example Talking in more broader terms, it can be said that from the benefits point of view, right from the early days of this decade, there has been a tremendous boom in technology with the evolution and widespread diffusion of internet connectivity which has significantly helped in the process of eliminating the difference arising from geographical barriers as well as regional time differences. This has automatically led to the rise in competition in various market places around the world, since the countries have become easily available to operate and work with, because of the high level of secured connectivity provided through the usage of various technological devices connected through the internet. On the challenge perspective, it can be said that due to the ease of access to various countries around the globe, business organizations of various countries around the world are focusing on the process of expanding their business processes around the world and thereby achieve significant gr owth in the business process. Talking in that particular aspect, it can be said that the increasing interest of various multinational organizations around the world to enter in newer markets which provides significant growth potential in future is resulting to the opening of various markets by the process of lowering of interest rates, which is helping in attracting foreign investments in the emerging and newer markets. This factor along with various other economical, social and physical factors which are focused in the process of attracting investments is playing a direct role in the rise of challenges for operating in new environments and markets. While talking about entering new markets, it can be said that there is a culture factor that plays a major role in the process of determining the probability of success for a product in a particular market. Talking from the culture point of view, it can be said that as a result of the prolonged economic crisis of the West, which continue s to hamper the economic prospects of US by the process of slowing of demand of products and services, the population of the US is focusing on working overtime as well as balancing multiple jobs in an attempt to manage their cost expenses as well as maintain their lifestyle in these challenging times (*). As a natural fact, the population of US is highly dependent on a stimulating drink, which will help them in giving more output, and thereby will be ability to increase individual productivity. From the statistical aspect, it can be said that the US has a population of over 313,000,000 (Cia.gov, 2012). Talking in terms of defining coffee consumption trends in the US, it can be said that over 50% of the entire population of US are dependent on some variants of coffee, which makes up an essential part of their daily life (Harvard School of Public Health, 2009). The coffee consumption in the US has increased over 7% on a year on year basis in the year 2012 (ncausa.org b, 2012). Apart f rom the realization of the various health related benefits that coffee consumers gets, the increase in coffee consumption in the US market can be further attached to the process of increased coffee intake of coffee consumers belonging to the Hispanic communities of the US (ncausa a.org, 2012). Analyzing the country in terms of customs laws that will be applicable for the purpose of importing and international sourcing of coffee in the US, it can